Noah Glass of Olo on Having a ‘Day 1’ Mindset


Takeaways from this episode:

“Embrace the Suck” — Noah Glass’ firm Olo went public on the New York Inventory Alternate in March 2021, but it surely wasn’t a fast trajectory. The work to get there has change into a rallying name for the Olo crew (with the motto of “Embrace the Suck”) and the muse for his or her superb tradition.

Digital Hospitality MindsetCEO Noah Glass values arduous work, and understands the worth of labor. Olo strives for his or her know-how to assist shift the arduous work from a labor mindset to a hospitality mindset to offer probably the most pleasant, memorable expertise for every buyer.

Each Day is Day 1 — Noah Glass has completed fairly a bit with Olo over time. Thanks in-part to inspiration from a Infamous B.I.G. recording, he and his firm are in a position to keep their starvation for extra by approaching day by day as if it’s the first day.


When Olo was listed on the NYSE, it was Day 5,769 of the corporate.

However for CEO Noah Glass, it was — and nonetheless is — Day 1.

Even for those who hadn’t heard of Olo by now, when you have ever ordered meals out of your telephone, it is nearly assured that you’ve used their software program.

Olo — brief for “on-line ordering” — has partnered with over 600 manufacturers that characterize over 82,000 restaurant areas. With these numbers, it’s secure to say that Olo has been part of your life.

After graduating from Yale, Noah Glass took a job, and actually lived, on Wall Road. On the time, there was an inflow of individuals shifting into the world. The rise in inhabitants meant bigger crowds throughout historic rush instances at espresso retailers, diners, and meals spots. Frustration mounted, however the lengthy waits for espresso within the mornings made for loads of time to daydream.

“I thought of if there have been a manner that you can order forward, pay forward, get the order ready as you have been arriving, then have it prepared and ready for you,” says Noah Glass to Restaurant Influencers host Shawn Walchef of CaliBBQ Media.

With a Palm Pilot in his hand and digital software program, now referred to as apps, downloaded to assist with close by factors of curiosity, Glass had a place to begin for his imaginative and prescient.

Just one downside: smartphones had not been invented but.

Nonetheless early into what would change into the smartphone period, Noah Glass labored with an organization in Johannesburg, South Africa. His job allowed him to return throughout cellular software program builders (the earlier title for app builders) to which he was in a position to pitch his concept. Builders Craig Stockton and Nick Dempster helped Glass construct a prototype, however the flip got here when he introduced his concept to David Frankel.

“It was the basic — in order for you recommendation, ask for cash. If you need cash, ask for recommendation,” Glass explains of that encounter. “I used to be actually simply asking for recommendation and I used to be flabbergasted when he stated, ‘I believe that there is one thing to this. I believe you’ve the drive to make this into one thing.'”

The subsequent sentence was life-changing for Noah Glass. David Frankel supplied to take a position $500,000 in Glass’ enterprise underneath one situation: he needed to go all-in. That means, he needed to withdraw his current admission into the vaunted Harvard Enterprise Faculty and push his proverbial chips to the center of the desk. Earlier Restaurant Influencer visitor Matt Horn would dub this course of, “burning the boats”.

Seventeen years later, that pivotal resolution turned a imaginative and prescient into Olo, which has had greater than 85 million clients place an order by way of the platform. Probably the most thrilling facet of the expansion for Glass has been to achieve a lot of folks with digital hospitality by “connecting all the dots of the digital information that you just get from the visitor interactions with the restaurant.”

Glass and Olo have bigger aspirations. The group has change into a household sure by the widespread mentality of approaching day by day as if it is the very first day. The starvation, ardour, and inspiration that one has when getting into a brand new endeavor is inspired at Olo to be renewed each day.

Noah Glass derived this Day 1 mentality from the phrases of Infamous B.I.G. From the seems of issues, it seems that one other Biggie lyric is becoming for Glass and Olo: Sky is the Restrict.


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